PIMM’S is a brand of fruit cup, also known as a summer cup, it was first produced in 1823 by James Pimm in London and has been owned by Diageo, since 1997. Its most popular product is Pimm’s No. 1 Cup, it is an English speciality gin-based liqueur, designed to be made into a long drink with addition of soft drink such as lemonade or ginger ale. Most commonly, these are gin-based, although there are some varieties based on other spirits such as vodka. The base gin is flavoured with various herbs, spices, fruits, and botanicals as well as its strength reduced. The fruit cups are typically for the summer months, served with fruit as a cocktail garnish to the drink and to improve the flavour, generally with apples, oranges, strawberries, lemons & limes, cucumbers and mint.

Glass: Simple fill your glass with ice, pop in mint and chopped fruit, pour in the Pimm’s, top with lemonade or Champagne and stir.
Pitcher: To make up a pitcher use the same method, with a handful each of the chopped fruit, cucumber and mint leaves. Mix the quantity of cocktail you need, keeping the ratio to around one part Pimm’s and three parts lemonade or Champagne.
  • A highball glass
  • One part Pimm’s No 1
  • Three parts lemonade or Champagne
  • Fresh mint leaves
  • Chopped strawberries
  • Sliced orange
  • Chopped cucumber
  • Plenty of ice

1. Serve with champagne – Known as a ‘Royal Cup,’ or ‘Pimm’s Royale,’ adding Champagne instead of lemonade is perfect. However it is recommended to serve in a smaller glass as the alcohol level is obviously considerably higher.
2. Use herbs – try different herbs and mixed spices for a new flavour experience:
  • Basil, strawberry and black pepper
  • Sage, apricot and fennel
  • Rosemary, raspberry and pink peppercorns
  • Herbs like thyme and lemon balm

3. Add appletiser – An appletiser goes great with Pimm’s. It’s a perfectly delicious alternative to lemonade. It’s best mixed in a large wine glass with a couple of halved strawberries, a sprig of mint and a slice or two of apple. Garnish with an apple fan for a true taste of Summer with a lovely aromatic lift.
4. Top it off with cider – Pimm’s with a twist would have to be gingerbread syrup, lemon juice and apple cider, all served in a large schooner.
5. Enjoy with some cherries Add cherry juice and some whole cherries themselves into the mix for a delicious twist to traditional Pimm’s. I would also suggest adding a shot of Disaronno to turn this cherry Pimm’s into a punch.
6. Add a drop of gin – Add a touch of gin to your Pimm’s to enhance its flavour. A dry gin gives the drink more personality, boosting the botanical flavours and giving it an aromatic flair while keeping to its British roots throughout the Summer season.

7. Use whisky – If you’re wanting to liven your Pimm’s up a little, add a measure or two of whisky. The citrus notes in Pimm’s marry perfectly with whisky especially when it’s mixed with ginger ale and a few slices of orange. Additionally, to increase the spiciness a little, replace the ginger ale with ginger beer for the perfect punchy Pimm’s cocktail.
8. Pimmlet –  Muddle cucumber, mint leaves, and sugar syrup in a cocktail shaker, fill with ice and then shake for a minute. Give your arms a rest so you don’t spill any, then strain into a chilled martini glass and fix the window cleaner with your best ‘so what if it’s Thursday afternoon’ look. (serve in cocktail glass),
  • Cocktail shaker and a martini glass
  • One part PIMM’S No.1
  • One part Gordon’s Gin
  • One part fresh lime juice
  • Dash of sugar syrup
  • Cucumber and mint to garnish
More information on Pimm’s
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Anthony James Addington-Barker - British (Royal) Etiquette | Behavioural Psychology - Other areas of research | Nuclear & Radiation Science | Particle Physics | Thermodynamics | Climate Science. Contact: Anthony James Addington-Barker 43a Pushkinskaya Street. Ap 12, Kiev, Ukraine, 01004 Contact +380663555742 Anthony@Addington-Barker.com

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